When
you think of networking events, what do you think of? High profile, corporate
events that you may only dream of getting an invitation too? Or perhaps daunting
occasions were you may be forced to talk to strangers or even ‘sell’ yourself?
(Chalk, 2013). In the case of YPIA’s (Young People In the Arts) networking
events, perhaps none of these. Andreas Flohr and Niki Wenham set up YPIA in
2008, with the prime aim of providing regular networking opportunities - often promoted
as “networking drinks” - for young people working in the arts, particularly in
the classical music and theatre sectors: ”YPIA is open to all, but specifically
intended for those who are not at a senior management level” (YPIA, 2013).
While
many companies choose to organise events were networking opportunities form
part of the return on investment for the delegate (Allen, 2007, p.26),
networking is at the core of what YPIA do. Even more interestingly, YPIA is
formed entirely of volunteers, including the founders, who (as well as heading
the organisation) have full-time jobs. Even more
interesting is the entrepreneurial element to Andreas and Niki’s idea, which
has led to popularity, a strong membership scheme and a steady advertising
income.
So,
on meeting Andreas, who heads YPIA Music, I decided to put the question: are
you a volunteer or entrepreneur? (amongst other questions of course…read on!)
---
HM: Hi Andreas…in your
own words, tell me why you decided to set up YPIA.
AF:
YPIA was originally set up for junior managers because there was a need for a
network for like-minded people…there is one for more senior and general
managers, who go to seminars and meetings, but networking within the arts is
massively important…so we felt we needed to invite, meet up with and have
events with our peers…then everything developed from there. We started to meet
up every month at the Southbank Centre and soon, there were calls for more
events.
HM: How did you go about
setting it up?
AF:
Originally it was Nicky and I and two other colleagues, who had the idea so we
emailed people [and gained support] because at the time there was nothing like
this...the need was vital.
HM: Regarding the
classical music branch of the organisation, what kinds of events do you put on?
AF:
Well it really ranges from [holding] interviews with leading people in the
classical music industry to having panel debates covering current, specific
topics…such as we had a seminar on the music industry relating to record sales
and online sales and how the surge of the internet changes business models… we
try to get people together afterwards for drinks and for networking.
HM: Would you class
these as networking events then?
AF:
Yes, networking is always the central part, whether before or after the events.
HM: Specifically about
the volunteers that now make up YPIA…initially how did you go about recruiting
and attracting these?
AF:
It’s actually been quite difficult…volunteering is such a central element to
the entire arts scene…without volunteers, none of the arts [would] exist in the
same way…what exists in YPIA is the people who are passionate about getting
together and getting involved…managing [these events] in a voluntary capacity,
as well as your daily job can be a strain on some people…so the organisation can’t
grow in the same way as a professionally run organisation…but anyway…what I’m
getting at here is that [the volunteers] need to be carefully organised…you can’t
assign specific roles per-say, or ask them to fulfil specific roles…it’s more “how
much time do you have?” or “where would you like to get involved?”. We now have
a team of 8 committee members that completely take charge of the events
throughout the season…they’re really doing a great job.
HM: So, this leads
nicely onto my next question! What kinds of roles do volunteers have?
AF:
If I start with the 8 committee members, we assign one of them to manage one
event of the season and it’s down to those project leaders to recruit a small
team to aid them in the event…marketing, finding the venue etc…and Nicky and I
oversee the whole of YPIA and manage membership, administration, accounts and
tax, as well as looking ahead to interview new committee members for the next
season
.
HM: What do you think
they get out of running these networking events?
AF:
That’s a very interesting question…in my mind it relates to the main reason of
why YPIA was set up…they can get something that can really help them in their
future careers…by running an event they can become in contact with senior
members in the industry…I mean, as I said they are not getting paid, and no one
here is paid but the organisations [that the volunteers are working for
full-time] can really benefit as they may lack funding to put on their own
networking events…they can really learn something that they wouldn’t
necessarily learn [at work]. I don’t think an organisation like YPIA would
exist without volunteers believing there is something in it for them…there is no
monetary reward but it’s idealistic…they can get values and a whole lot more
out of it.
HM: When you first
started up the organisation did you see yourself as an entrepreneur or more as
a volunteer?
AF:
I don’t think any of us saw ourselves as entrepreneurs…maybe a little…we started
by putting on networking drinks…but the number of people that signed up quickly
exceeded the capacity of the venue, so we had to re-book. We had expected 30-40
people but we got about 120…and everyone who was there said how vital it was
and a lot more came along…[so] we thought about setting up a website, a logo, a
venue, which then became a bit entrepreneurial I guess, and of course we had to
make the idea financially sound… we earned money from advertising, but not
enough to pay a full-time employee…but anyway, that wasn’t our aim…we wanted to
set up of network that would benefit organisations…it would not make money, but
hold an idealistic purpose, which is where I think the difference is between
being a volunteer and an entrepreneur.
HM: Any tips of advice
to those perhaps thinking about setting up their own non-profit organisation in
the arts?
AF:
The first thing to consider is that you need to make your living somehow…you
need to be paid so you have to factor that in on whatever you’re doing. The
advice I learnt myself was that you have to have a passion for it…[through] the
highs and lows you need the passion and the drive to keep you going through the
difficult times so choose something you’re passionate about and try it. If you
have a sound business plan and the internet to help then yeah, go for it!
---
Andreas’
insight suggests that it is not only the recruited volunteers that are seeking ‘something’
from volunteering, but the new wave of ‘entrepreneurial volunteers’ (Idealist,
2013), who, as Kristina reinforced earlier this week, are “taking charge” and doing
something for themselves. A lot can also be said for the ‘virtual’ volunteer
(Hustinx et al, 2010, p.79), who, along with rapid advances in technology, can “volunteer
in [their] pyjamas” through managing online website content, for example.
Picking up on Andreas’ closing advice, this kind of volunteer, juggling a
full-time job whilst managing a voluntary project, is vital for the successful survival
of a new, non-profit organisation. Perhaps, in these ‘tough economic times’, a
growing significance on the ‘entrepreneurial’ yet ‘virtual’ volunteer will be
seen in the next couple of years.
References
Allen,
J. (2007) The Executive’s Guide to Corporate Events and Business Entertaining.
Ontario: John Wiley and Sons.
Chalk,
K. (2013) an insight into networking
events [Online]. Available at: http://kerrichalk.com/2013/01/11/networking-events/
(Accessed: 28th April 2013)
Hustinx,
L., Handy, F. and Cnaan, R. A. (2010) Volunteering in Taylor, R. (ed.) Third Sector Research. New York:
Springer.
Idealist
(2013) Models of Volunteering:
Entrepreneurial, Episodic, Informal, Mandated, and Residential [Online].
Available at: http://www.idealist.org/info/VolunteerMgmt/Models
(Accessed: 28th April 2013)
YPIA
(2013) about us [Online]. Available
at: http://www.ypia.co.uk/page/about
(Accessed: 28th April 2013)


